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West End Central

27 Savile Row,
London
W1S 2EX

Savile Row is a street in Mayfair principally known for its traditional bespoke tailoring for men. It was built between 1731 and 1735, with the original name of Savile Street. Tailors started doing business in the area in the late 18th century.

The Royal Geographical Society occupied No. 1 Savile Row from 1870 to 1912, building a glass-roofed map-room in the courtyard, a small astronomical observatory on the roof and a new portico. Phileas Fogg, the lead character in Jules Verne’s Around the World in Eight Days, lived at 7 Savile Row – ‘a fashionable address’.

The Metropolitan Police station was built in 1939 on the corner of Boyle Street. It was designed and built by Sir John Burnet, Tait and Lorne in collaboration with the Chief Architect of the Metropolitan Police, G.M. Trench. It officially opened in 1940 and was considered to be one of the most modern police stations in the world. It is a six-storey building, with Major Incident Room 1 based on the top floor.

From July 1968, The Beatles’ Apple studio was located at 3 Savile Row, where a studio was built in the basement. The Beatle’s final live performance, the ‘Rooftop Concert’ was held on the roof of the building on 30 January 1969. Legend has it that officers from West End Central let the Beatles finish their set before interfering.